The Crafty Squire


When Melbourne’s The Portland Hotel on Russell Street became The Crafty Squire, oneandthree’s relationship with the venue meant extending an existing, well-known national brand to new heights, creating a welcoming space in the Melbourne CBD that still draws customers today.

Always one to be creative, oneandthree promoted the use of special stock in the printing of their beautifully designed menus, using paper made from beer hops to extend the fascinating Squire story. Although the number of menu revisions reached double figures, we were extremely proud of the end result which would become the basis for much of the James Squire branding across Australia.

Skill

Brand Identity, Photography, Print & Signage, Web Design & Development

The Crafty Squire

The Crafty Squire
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